Jennifer Lopez to create Latino mobile store chain The Jenny From The Block aerialist is majority buyer of Viva Movil as able-bodied as its "chief artistic officer" and business face of Dr Dre Beats the brand. The aggregation promises a "culturally relevant" acquaintance with bilingual staff, the aggregation said. Lopez - aswell accepted as J-Lo - is the latest in a growing band of celebrities accepting complex in technology retail. Performers such as Will.i.am from the Black Eyed Peas accept apparent agog captivation - demography on roles as "creative figureheads" in companies searching to aggrandize their ambition market. More recently, accompanist Alicia Keys has been the accessible face of Blackberry, an angel that slipped hardly if she was apparent to cheep not from the firm's new smartphone, but from an iPhone instead. She abhorrent the cheep on "hackers". Most notably, Beats By Dre headphones - accustomed and part-designed by rapper Dr Dre - accept been a delinquent success, bringing in revenues into the hundreds of millions. 'Growing demographic' Jennifer Lopez's affairs do not as yet absorb designing technology,Beats Headphones but rather a retail acquaintance tailored appear the Latin American community. "Latinos charge a abode to go and they charge to be catered to because it is such a growing, growing demographic and bazaar and humans wish to abduction that, and they deserve to be catered Beats By Dre to," she said in an interview. The abundance will be an authorised reseller of articles accessible on the Verizon network, which includes accessories such as a the iPhone and Samsung Galaxy. The Associated Press Beats Solo has acclaimed that antecedent attempts at business anon to Latinos accept centred about low-cost, contract-free offerings Beats Pro- not high-end phones on account plans. The account bureau added that some antecedent attempts to bazaar anon to Latin Americans accept accepted unsuccessful. Movida Communications,Cheap Beats By Dre a close alms Spanish-language adaptable casework that launched in 2007, bankrupt afterwards beneath than a year in operation. The aboriginal Viva Movil abundance will accessible in New York on 15 June, with others in Miami and Los Angeles to follow.AA A#LS151722OCTOLV 89q90MOL8OHA